It is not surprising that Google Doodles get great media coverage... I was working with google searches all day, and heard that thuk alot today....

Isaac Newton: Who He Was, Why Google Apples Are Falling all day.
Today on the Google home page, an animated apple is falling, over and over, with a satisfying plunk—a 367th birthday tribute to Sir Isaac Newton. ... Google celebrates Isaac Newton's birthday with a falling apple today, Google has a surprising animated logo to celebrate the birthday of one of the world's greatest scientists, Sir Isaac Newton, who was born on Christmas day in 1642