When someone asks me what to do about a bad review posted online, I usually tell them that it depends on the situation. The #1 rule in online reputation, however, is to avoid feeding the trolls
http://debmcalister.wordpress.com/2011/05/03/please-dont-feed-the-trolls/
http://debmcalister.wordpress.com/2011/05/03/please-dont-feed-the-trolls/
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