Buckler is a low alcohol (0.5% abv) pale lager. It was launched in the summer of 1988, and is distributed worldwide. There was a recall in 2004 due to a fault in the pasteurising process. Buckler is no longer available in the Netherlands (Heinekens' home market) after the brand's image declined following Dutch cabaret performer Youp van 't Hek mocking the brand (and its consumers) in a show in 1989.
Buckler was the choice of beverage by US Vice President Joe Biden for the "White House Rose Garden beer-drinking session" or "Beer Summit" with Henry Louis Gates, Joe Crowley and President Obama, one result of the Arrest of Henry Louis Gates controversy.