Tuesday, December 15, 2009

The old marketing saying that "Sex Sells" seems to remain true for French Cheese ..

French Cheese Producers Make Sexy Pinup Calendar

Cheese lovers have yet another reason to love their dairy.

France's Association Fromages de Terrroirs has released its fourth From'Girls calendar, showing scantily clad women snacking on local cheeses.

This year's cheesy pinup calendar features women named after the cheese they pose with: Roxane Cantale, Adele Pont L'eveque, Juliette Comte, Geraldine Gruyere and Barbara Munster.

They're not professional models or cheese industry workers ... they just like snacking on cheese, organizers said.

"It is true that the association between woman and products isn't original in itself, but cheese and pinups is a bit better, because we are relatively limited in our cliches of regional products in France," Veronique Richez-Lerouge, the association’s president told Reuters.

The group started the calendar four years ago to move beyond stereotypes of portly French farm women.

Thus far, the steamy calendars are doing the trick to boost cheese trade.

"Why not? If it brings them to us instead of the big distributors, it's good," a Parisian cheesemonger told Reuters.

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